Conversion briefings · Kutaisi
We sit with the weeks of traffic you already have and draw the path from a listing to a paid order. The work is a briefing, not a rebuilt shop.
Plenty of catalogs in Kutaisi, Tbilisi, and further afield already look handsome. Visitors still leave a product page, stall on shipping, or wait for cash on delivery and never confirm. Registrylayerbase records each of those layers — listing, product, cart, checkout, payment — and turns the trail into charts you can hold in a meeting.
We work with independent shop owners, catalog managers, and small teams who already take orders through a site, often with Instagram and WhatsApp sitting beside it. The briefing names where people stop. It does not run advertisements or replace your developer.
Flagship briefing
One storefront, one agreed stretch of dates, and a walk through the live catalog as a first-time buyer would see it. You receive a chart pack covering listing to paid order, a written reading of guest checkout, card payment, and cash-on-delivery, and a debrief at Level 7, 22 Chavchavadze Avenue or on a scheduled call.
Read the full briefingThese sit beside the full path review when a shop already knows which stretch of the journey is hurting.
A shorter reading that starts at add-to-cart and stops at paid order or failed payment. Useful when listings already sell and the leak is later.
See the friction study
How category pages, filters, and product cards hold a visitor who arrived from search or a shared link, before anyone opens a cart.
See the listing reviewThey laid the checkout steps on paper so the guest-checkout drop-off was no longer a feeling. I still wish we had asked them to include Instagram traffic in the same pass; that sitting with us, not them.
Nino K., apparel catalog, Kutaisi — after a Conversion Path Review
Send the shop address, a sense of catalog size, and the weeks you care about. Payment mix — cards, cash on delivery, bank transfer — belongs in that note.
If the storefront and the period can be read, we reply with scope, timing, and a fee. If the export is too thin, we say so before any deposit.
Charts and a written reading come first. Then we sit with you in Kutaisi or on a call and walk the path aloud.
Notes written after sitting with order exports, checkout screens, and the odd WhatsApp thread that still closes a sale.
Account walls protect a wish-list and lose a first order. In a market that still uses cash on delivery, the wall is often the louder exit.
Date, status, payment method, and whether the buyer was a guest: four columns that make a briefing possible without sending a customer list.
A chart of checkout steps shows where people stop. It does not show the courier they distrusted or the code that failed at the bank.
