Journal
Notes from conversion work
Written after sitting with order exports, checkout screens, and the odd WhatsApp thread that still closes a sale.
These pieces stay with the path from listing to paid order. They are not general essays on running a company. If a briefing is what you need, the work page lists what we take on.
Guest checkout and account walls in Georgian online shops
Account walls protect a wish-list and lose a first order. In a market that still uses cash on delivery, the wall is often the louder exit.
21 July 2026
Preparing an order export before a conversion review
Date, status, payment method, and whether the buyer was a guest: four columns that make a briefing possible without sending a customer list.
9 June 2026
What a checkout step chart can and cannot tell you
A chart of checkout steps shows where people stop. It does not show the courier they distrusted or the code that failed at the bank.
18 May 2026
Reading a product page the way a first-time visitor does
Size charts below the fold, delivery promises in a different colour, and a WhatsApp button that steals the add-to-cart.
3 April 2026
Cart abandonment is not a single number
A cart left behind can mean shipping shock, an account wall, or a cash-on-delivery promise the buyer did not trust.
12 March 2026