Stories
What shop owners said after the debrief
These notes come from debriefs, not from a rating widget. Each one names a briefing we actually ran.
A longer sitting: guest checkout on a Kutaisi apparel catalog
Nino’s shop already photographed well. Paid orders lagged behind add-to-cart during a wet November. The Conversion Path Review used four weeks of orders, a guest login, and a walk of the mobile checkout. The chart pack separated returning buyers — who knew the account wall — from first-time visitors who abandoned at the password field.
The debrief at Chavchavadze Avenue took the full ninety minutes because the team wanted to argue about free shipping thresholds. We stayed with the weeks on the page. Instagram, which sent a large share of visits, was not in the export they gave us; that limitation is in her note above on purpose.
If your own sitting should be this specific, ask for a review and name the weeks.
They laid the checkout steps on paper so the guest-checkout drop-off was no longer a feeling. I still wish we had asked them to include Instagram traffic in the same pass; that sitting with us, not them.
Nino K., apparel catalog, Kutaisi — Conversion Path Review
The friction study showed that our shipping calculator appeared only after the address, which is when people were already tired. We moved the estimate earlier. Cash-on-delivery orders still wobble; Tamar was honest that the briefing would not fix the courier.
Giorgi M., home goods, Tbilisi — Cart and Checkout Friction Study
Category filters reset when you opened a product and came back. Levan’s charts made that visible for the weeks around the school-season restock. The written note was shorter than I expected, and better for it.
Salome D., children’s wear, Batumi — Listing and Category Performance Review
We used the seasonal pass for New Year week. The path looked like our March review until the discount field, where stacked codes produced failed card attempts we had blamed on the bank.
Irakli T., electronics accessories — Seasonal Conversion Briefing
Ana kept the debrief to the pages we could actually change. Our photographer wanted a verdict on the hero images; that was not in scope, and she did not pretend it was.
Mariam A., ceramics studio shop