Briefing
Cart and Checkout Friction Study
A two-to-three-week look at add-to-cart through paid order: shipping prompts, guest checkout, card failures, and cash-on-delivery confirmations.
This study starts where a visitor has already chosen something and tries to pay. It is the right briefing when category pages and product photos are doing their job, yet carts sit, shipping looks expensive, or cash-on-delivery orders stay unconfirmed.
We walk the cart, the address form, the shipping calculator, and the payment choice as a guest and as a returning buyer. Charts cover that stretch only. Listings and category filters stay out of scope unless they dump people into an empty cart.
You receive a compact chart pack, a written note on the two or three steps that shed the most people, and a forty-five minute debrief. Work already in progress on the theme or the payment gateway is not paused by us; tell us what will change during the weeks we read.
Fees start at 1,450 GEL. A shop with several payment methods — card, bank transfer, cash on delivery — is quoted above that floor. Ask for a date.