Briefing
Conversion Path Review
A four-to-six-week reading of one storefront, from listing to paid order, with a chart pack and a debrief in Kutaisi or on a call.
Who it is for
Independent online shops and catalog-led stores that already take payment through a site. Typical clients keep a Georgian-language catalog, accept Bank of Georgia or TBC cards, still offer cash on delivery, and see a share of visits arrive from Instagram. You do not need a large analytics team. You do need a storefront we can walk, and a stretch of orders you are willing to share in anonymised form.
What you receive
A visual map of where visitors leave between listing, product page, cart, checkout, and paid order. The pack uses the weeks you name, not a generic industry average. Beside the charts sits a written reading: guest checkout versus account walls, shipping calculator behaviour, failed card attempts, and cash-on-delivery orders that never confirm. We close with one debrief, in the Kutaisi office or on a scheduled call, lasting about ninety minutes.
What is included
- A walkthrough of the live store as a first-time buyer, including mobile
- Charts for the agreed date range
- A written briefing of findings and open questions
- One debrief with up to three people from your side
- A short addendum if a single checkout step was mislabelled in the first draft
What is excluded
Rebuilding pages, writing product copy, placing advertisements, or remaining on call after the debrief. Hosting, theme work, and payment-gateway contracts stay with you. If Instagram or WhatsApp closes a large share of sales outside the site, we can note that gap; measuring those threads belongs in a later conversation unless you ask us to include it at the outset.
Who does the work
Analysts at Registrylayerbase, based at Level 7, 22 Chavchavadze Avenue, Kutaisi. The same people who walk the store write the reading. We do not hand the debrief to a separate presenter.
How the weeks run
In the first week we agree the storefront, the date range, and which export you can provide — order list, checkout step counts if you have them, or a description of payment methods. Weeks two to four are the reading: live walkthrough, charts, and the written note. The last stretch is the debrief and, if needed, one clarification pass. Catalogs with more than a few hundred live SKUs, or with separate Armenian and Azerbaijani storefronts, take longer; we say so in the quote.
Place and preparation
The desk is in Kutaisi. You may send files and join the debrief from elsewhere in Georgia or abroad. Before we start, please freeze major checkout experiments for the weeks under review, or tell us what changed. Remove customer phone numbers and card fragments from any export. A test login for a guest checkout is useful; admin passwords are not.
Constraints
We read one storefront per briefing. Multi-brand groups book separately or ask for a written scope that names each catalog. If the shop has almost no orders in the chosen weeks, we will not invent a path; we will ask for another period or decline.
Price
Fees start at 2,400 GEL for a single-language catalog of modest size. The quote moves with SKU count, number of checkout steps, whether cash on delivery and card payments must be drawn separately, and whether the debrief is in Kutaisi or only by call. A deposit of 40% holds the start date. The remainder is due before we send the chart pack.
Next step
Write to the Kutaisi desk with the shop address and the weeks you care about. If the Conversion Path Review is larger than you need, look at the Cart and Checkout Friction Study or the Listing and Category Performance Review.