Briefing
Seasonal Conversion Briefing
A recurring look at sale weeks, New Year, and school-season catalogs, comparing the path you already know with the weeks that behave differently.
Sale weeks, New Year, and the late-August return to school change how Georgian shops sell. Shipping promises slip. Discount codes stack. Cash on delivery rises. A single Conversion Path Review taken in a quiet March will not describe those weeks.
The seasonal briefing is a recurring reading, usually four times a year, using the same chart shapes so you can see what actually moved. Each pass covers the stretch you name — often cart through paid order — and a short note on delivery promises that were visible on the product page during that period.
This is not a standing contract to watch the shop every morning. You send the period, we read it, we write. The yearly fee depends on how many passes you want and whether each pass includes a call. After a first Conversion Path Review, the seasonal work is cheaper because the path is already named. Ask for a yearly outline.